The Two-Minute Story for Network Marketing: Create the Big-Picture Story That Sticks!
Keith Schreiter and Tom SchreiterThe key points of the book are:
A two-minute story allows prospects to see the big picture of your business and make a decision to join immediately, without objections like "I need to think it over"
The story requires no flipcharts, videos, research reports, testimonials, PowerPoint slides or graphics - just a customized two-minute narrative
Telling a story reduces the presenter's stress and makes it easy to remember, while making the prospect the focus of the story so they are engaged
Prospects enjoy a short story and will listen intently when it is tailored to their interests
The simple story makes the decision to join your business stress-free for prospects
The two-minute story is an effective way to help prospects see the value in your network marketing opportunity and motivate them to join
The book aims to help network marketers connect with prospects, eliminate rejection and objections, and get their entire team excited to share the opportunity using this concise, prospect-focused storytelling technique.